Ovabnai

শনিবার, ৩০ জুন, ২০১২

Hague unsure of Syria deal over Russia-China dissent

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Source: http://news.yahoo.com/hague-unsure-syria-deal-over-russia-china-dissent-091727638.html

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Product Advertising Online ? SMB Advice & Tips

When you?re interested in product advertising online you have a number of different options. These options range from pay-per-click (PPC) advertising through search engines like Google to direct ad placement, and include several other alternatives. The most important part of product advertising online, though, is making sure that you have some way to measure the effectiveness of your advertising campaigns. Measurement is important because you need to know whether your online product advertising is profitable or is costing you money.

Below are some of the top ways to approach product advertising online, and how to measure whether what you do is effective or not.

The easiest way to try out paid product advertising online is with Google AdWords or Yahoo! Advertising. By giving them a budget that you are willing to spend, along with information about your website, you can reach hundreds, thousands, or even millions of search engine users. In this form of online advertising, you select and bid on key terms that are related to the products you sell.

For example, if your company sells a variety of cocoa and chocolate products, you might bid on the keyword, ?hot chocolate?. The amount you bid on this term dictates where your advertisement appears in relation to other businesses who are bidding on the same keyword. Generally speaking, the amount you bid is the amount you will be charged if somebody clicks on your ad.

Let?s say that you bid $1.50 for the term ?hot chocolate?. To keep things simple, assume that there?s a competitor who is bidding $2.00 and another one that is bidding $1.25. This means that your ad will appear in the #2 slot ? below the $2.00 bidder and above the $1.25 bidder when a person does an internet search for the term ?hot chocolate?.

The great part about PPC advertising is the fact that you can measure and monitor almost every aspect of your product advertising online. The goal here (as is the case with other forms of advertising as well) is to make more money from your online advertising than you are paying for your ads.

An alternative to PPC is display advertising. With this approach, you pay for the number of times your advertisement appears instead of the number of times it?s clicked. With display advertising you either contact website owners directly or work with one of many display advertising networks to get your product advertisement to appear on websites.

The price you pay for display advertising is known as CPM. This stands for Cost Per Thousand and represents the amount you will pay for every thousand times your advertisement appears (known as an impression). For example, if the rate is $2 CPM and your advertisement appears 50,000 times in a week, then you will be charged $100 (50,000/1,000 *$2 = $100) for that week.

Some websites also charge a flat rate for display advertising. For example, you may pay $500 for your online ad to appear on a website for a month.

Although not as easy as with PPC, you can still fairly easily measure your return on investment with display advertising.

For even more focus on your website, consider paying for product reviews. This type of product advertising online involves hiring a website, typically a blog, to write a review about one or more of your products. The blog includes a link to your website as well as a disclosure, as required by law, that they were paid to write the review. If you pursue the product review approach, make sure that the review is impartial. If the review seems too ?rosy?, readers will quickly see through this veil and will be turned off.

If your products or services are local, consider paying for local listings. There are also free ways to do this as well. For example, if you?re a landscape architect in the Minneapolis area, then you might purchase a local listing on one of the many local directories. Local listings do best when you sell your products or services in a specific location and you also have a physical business address.

Affiliate programs represent an interesting approach for product advertising online. Your cost with affiliate programs is not out-of-pocket but rather an opportunity cost. With affiliate programs, you work with other websites and help them promote your products or services. When these websites (known as affiliates) send a visitor to your site and that person buys something from you, then you pay the affiliate a percentage of the sale (usually between 5% and %15).

Many online businesses find the greatest success in pursuing product advertising online that includes a combination of paid advertising as well as organic traffic. The term organic refers to the natural ranking that a website has in the search engines.

If you own a furniture store in Tampa, the content on your website might target keywords such as Tampa furniture store, Tampa discount furniture, Tampa furniture outlet, etc. If you rank well for these search terms, then your website will appear higher in search engine listings. When a potential customer searches for a term you target and then clicks on your website link, you don?t pay anything for that traffic.

Studies have shown that internet users generally trust organic listings more than paid advertisements and, as such, are more likely to click on a website link that ranks at the top of search engine results.

It may take you a little while to zero in on the product advertising strategy that works best for your website. Like many learning experiences, this will require some trial and error. To know whether you have hit on a winning strategy though, you will need to know where your customers are coming from.

Use a web analytics program, like Google Analytics, to track where your website?s visitors are coming from. Drill down in the data that the program collects to find out whether the visitors to your website from a particular source are new or returning visitors.

You can even see if the visitors from your paid product advertisements are clicking through several pages to make a purchase or if they are ?bouncing,? which means leaving your site from the page that they entered on. Google Analytics is free to use and easy to install on your website, which makes it a great tool for you as you refine your paid product advertising online strategy.

While you will inevitably make adjustments as you refine your online advertising strategy, there are some key success factors that all online advertising shares?

Getting a visitor to your site is much easier than having them buy something from you. Even with the best online advertising strategy, if a prospective customer doesn?t find what they?re looking for when they get to your site, you?re not going to make a sale. Make sure you do everything possible on your site to trigger a sale. Make sure your website is professional, your content is compelling, and you have a product that people want to buy.Test out a variety of ads and keep those that perform the best. Even small wording or color changes can improve the performance of product advertising online.Foster a sense of community. Just like the offline world, word of mouth is the best form of advertising. Get engaged with social media and cultivate online relationships with your customers.Honesty is the best policy! Don?t mislead people with inaccurate claims, descriptions or testimonials. This approach will only cost you in the long run and can even get you banned from some online advertising providers.

View the original article here

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Relative Terms: Advertising | Product | online

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5 Directors Who Could Helm Marvel's 'Guardians Of The Galaxy' Movie

The World News (WN) Network, has created this privacy statement in order to demonstrate our firm commitment to user privacy. The following discloses our information gathering and dissemination practices for wn.com, as well as e-mail newsletters.

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When you submit your personally identifiable information through wn.com, you are giving your consent to the collection, use and disclosure of your personal information as set forth in this Privacy Policy. If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information. We will not sell or rent your personally identifiable information to third parties without your consent, except as otherwise disclosed in this Privacy Policy.

Except as otherwise disclosed in this Privacy Policy, we will use the information you provide us only for the purpose of responding to your inquiry or in connection with the service for which you provided such information. We may forward your contact information and inquiry to our affiliates and other divisions of our company that we feel can best address your inquiry or provide you with the requested service. We may also use the information you provide in aggregate form for internal business purposes, such as generating statistics and developing marketing plans. We may share or transfer such non-personally identifiable information with or to our affiliates, licensees, agents and partners.

We may retain other companies and individuals to perform functions on our behalf. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose.

In addition, we may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal proceeding or governmental request.

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We do not want you to receive unwanted e-mail from us. We try to make it easy to opt-out of any service you have asked to receive. If you sign-up to our e-mail newsletters we do not sell, exchange or give your e-mail address to a third party.

E-mail addresses are collected via the wn.com web site. Users have to physically opt-in to receive the wn.com newsletter and a verification e-mail is sent. wn.com is clearly and conspicuously named at the point of

collection.

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by e-mailing us at michaelw(at)wn.com

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during registration and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100 percent secure, however. Therefore, though we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If we decide to change our e-mail practices, we will post those changes to this privacy statement, the homepage, and other places we think appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

If we make material changes to our e-mail practices, we will notify you here, by e-mail, and by means of a notice on our home page.

3. Third Party Advertisers

The advertising banners and other forms of advertising appearing on this Web site are sometimes delivered to you, on our behalf, by a third party. In the course of serving advertisements to this site, the third party may place or recognize a unique cookie on your browser. For more information on cookies, you can visit www.cookiecentral.com.

4. Business Transfers

As we continue to develop our business, we might sell certain aspects of our entities or assets. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on Wn.com you agree that your data may be transferred to such parties in these circumstances.

Source: http://article.wn.com/view/2012/06/29/5_Directors_Who_Could_Helm_Marvels_Guardians_Of_The_Galaxy_M/

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Worker admits stealing card, racking up $4K playing Facebook games

POSTED: Friday, June 29, 2012 - 1:45pm

UPDATED: Friday, June 29, 2012 - 1:49pm

NATIONAL NEWS (CNN) ? A hotel worker in Montgomery County is accused of stealing a customer's credit card and then charging more than $4,000 playing games on Facebook.

On Nov. 18, 2011 an Illinois woman was traveling to Florida and stopped for the night at the Super 8 Motel in Clarksville on Holiday Drive.

Police said the woman paid for the room using a credit card, but her information was copied and later used without her permission.

When the victim looked at her March 1, 2012, credit card statement, there were 42 fraudulent transactions totaling $4,159.99 between Feb. 1 and 17.

The victim filed a report with her local police department in Washington, IL, who conducted an investigation and traced the source of the illegal transactions to Belinda Fay Blake, 51, of Clarksville, TN, an employee of the Super 8 Motel.

All of the transactions, except one, were to Facebook.com for online gaming such as Cityville, Farmville, etc. The one exception was a transaction for the purchase of computer security software.

On June 20, 2012, Illinois police contacted Clarksville police, who started investigating.

Police interviewed Blake, who admitted to using the Illinois woman's card information to make purchases for online gaming. Black also admitted to using several other people's credit card information to make purchases.

Blake is charged with illegal possession and use of a credit card. Her bond was set at $5,000.

Source: http://www.nbc33tv.com/news/national-news/worker-admits-stealing-card-racking-up-4k-playing-facebook-games

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University of Toledo, AFSCME extend contract

Courtesy University of Toledo

The University of Toledo and its AFSCME union agreed to a one-year extension of a three-year contract.

The American Federation of State, County and Municipal Employees at the University of Toledo has agreed to a one-year contract extension, the Toledo Blade reports.

The union's 2,000 members at the university's Health Science campus approved the deal on Wednesday, the newspaper reports. The university's board of trustees approved the contract June 18.

Terms of the extension were not reported, but the original contract gave workers a 2 percent raise in November 2010 and a 3 percent raise in 2011 to go along with higher health insurance premiums, the newspaper reports.

Source: http://feedproxy.google.com/~r/vertical_15/~3/cEKFZxjTFYE/university-of-toledo-afscme-extend.html

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শুক্রবার, ২৯ জুন, ২০১২

Fed-up Lebanese protest against protests

Source: http://news.yahoo.com/fed-lebanese-protest-against-protests-110621307.html

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বৃহস্পতিবার, ২৮ জুন, ২০১২

98% The Island President

In the simultaneously inspiring and harrowing documentary "The Island President," Mohamed Nasheed was elected to the presidency of the Maldives, a 2000 island archipelago nation in the Indian Ocean, bringing an end to a thirty-year repressive dictatorship in 2008. But a new struggle presents itself in global warming. Currently, the effects there can be seen in erosion and the groundwater. All of which could lead to a unique culture and nation being literally wiped from the map, and its country's population turned into 'environmental refugees.' So, instead of spending valuable resources on health care and education, he has to go with sea walls and other protective measures. So, through this example, we get a disturbing look at what all of our futures may be like if we do not change our ways very soon.(With the use of some great shots, the Maldvies do seem like something out of speculative fiction.) If our behavior affects all others across the globe, then why can't the butterfly flap its wings in the opposite direction, which is where Nasheed comes in, not only in speaking across the world(I'm not recommending invoking World War II usually in speehces, but if you have to, mention Czechoslovakia), but also in proposing to make his country entirely carbon neutral in 10 years by relying on renewable energy sources like solar and wind, making the Maldives an example for the rest of the world. This is harder than it sounds with the economic interests of countries like China and India making things especially difficult with a memorable climax at the climate conference at Copenhagen in 2009. But sadly, Nasheed did not have that much time as he was ousted in a threatened coup in February of this year.

April 1, 2012

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