Wednesday, August 29th, 2012 at 12:24 pm ?
Social media is a relatively new marketing medium, but its growth is off the charts. To compete you need to be on top of your game and understand how best to utilize social media to win a loyal following. You?ll find some smart tips to boost your social media to another level in this article.
Interact with your potential customers. Another common mistake in social media marketing is announcing instead of communicating. Announcing is a form of one-way communication, meaning there is no give and take. You announce something on your social media, then you walk away. You don?t build customer interaction which leads to brand growth. Instead, find every way possible to interact with these potential customers. Read their posts and respond to them. Ask questions on your feed and build a discussion. Announce a key development and ask your followers to pass it on. There are many ways to go about it.
Steer clear of hard selling your brand is social media. Community is at the center of social media. These sites are an epicenter for conversation and enhancing friendships, and while businesses are welcomed, they are expected to play like everyone else. Act more like a friend to your fans. Don?t treat them as customers that you need to hard sell. Give them knowledge and insight so they can make educated decisions. When you become a friendly thought leader, you?ll find your fans will be even more loyal to you than ever before.
Choose your social media websites wisely. Different websites have different positive and negative attributes. Facebook may not seem as user friendly on first approach, but it offers a much more comprehensive profile page that you can fill out. Twitter on the other hand seems more user friendly and gets your comments out faster. The best rule of thumb is to sign up for all of the popular websites, and try to focus an equal amount of time on all of them.
Coupons are always the number one incentive for the consumer to click the link that goes to your profile. There are hundreds of ways that you can make coupons work in your favor. Offer a coupon that discounts a certain product you wish to promote or have a limited number of people that can use a given discount. Chances are, even when the use of your coupon expires, you will still be left with a large group of individuals who are interested in purchasing from you.
There are many benefits to using social media websites in order to market your company?s services and products. Apart from the fact that joining these websites is entirely free, you are reaching out to millions of potential customers each day. Most of these websites are easy to set up, already have a layout and don?t require too much thought in the way of HTML or JavaScript coding. Everything is already laid out for you and all you have to do is just fill in the blanks.
Contests aren?t only attention grabbing in the real world! They work great for social media marketing purposes too. Consumers are more likely to visit your page if you give them an incentive. Holding a weekly or monthly contest can increase the interest in your products. You can distribute samples of your products to the winners which not only makes a happy contestant but possibly a future customer too. Use this opportunity to provide the contest winner with a product they will surely purchase from you after the one they won has been used.
As you now know, social media is an exciting and quickly evolving medium, and you need to be ready for it. Start by using the tips that have been shared here. You?ll see that they will boost your social media clout faster than you may expect.
If you want to find out ways that you can begin marketing online, then learn more about online shopping or find out more about where to sell products online now.
Tagged with: internet marketing ? marketing ? Social Media ? social media marketing
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