Last December, TechCrunch worked with Adeo Ressi from The Founder Institute to host a competition for one-sentence pitches. It's been a few months ? so we're doing it again. Distilling your startup idea into a single sentence can be a big challenge, but it's crucial for communicating what you're doing to the outside world. (While there are certainly exceptions, I've found that it's a big warning sign when founders can't succinctly communicate what they do.) Here's the basic formula: "?My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_?.honey badger colbert president huntingtons disease rob the firm new york philharmonic marines urinating on taliban
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